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Behrouzi says the company wants to people to have fun.The frames have more purpose than beautifying a self-portrait. Behrouzi calls video dating largely uncharted territory, but points to Snapchat’s success as an admirable model. “With Lively, you’re posting/sending videos to people you don’t know, which can be intimidating.” Video has the potential to make the vetting process easier, says Marcel Cafferata, creator of 2012 video app Video Date.Dating apps, eager to differentiate themselves, are quick to try new trends.

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The general idea has long been a peril of the internet, but the phrase itself comes from a 2010 documentary .The limitation is at odds with the flood of video onto Instagram, Whats App, and Facebook, following the rise in popularity of Snapchat.The problem isn’t necessarily a general aversion to video dating, which has been around longer than smartphones and the internet.Cafferata says that catfishing was the impetus behind Video Date. As the old saying goes, if it ain’t broke, don’t fix it.Instamour co-founder Jason Sherman and several other dating app creators recite this line of thinking to .

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