Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company.
By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors.
After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited.
), colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet and ousted General Motors founder William C.